Meet Paul Gillin at PR Lifelines Conference

Want to know more about one of the featured speakers who will appear at the PR Lifelines in Health Care conference? Read about Paul Gillin below, then register for the conference here and meet Paul Gillin in person on April 10 at the IUPUI Campus Center, where he'll be talking about The New Influencers: How Social Media are Revolutionizing Media and Markets.

Paul Gillin is a writer and content marketing consultant specializing in technology and new media. He advises business-to-business marketers on strategies to optimize their use of online channels to reach buyers cost-effectively at different stages of the buying cycle. He specializes in social media and the application of personal publishing to brand awareness and business marketing.

Paul is a veteran technology journalist with more than 23 years of editorial leadership experience. He was founding editor-in-chief of TechTarget, one of the most successful Internet media companies. Previously, he was editor-in-chief and executive editor of Computerworld. His award-winning book, The New Influencers, chronicles the changes in markets being driven by the new breed of bloggers and podcasters. His latest book, Secrets of Social Media Marketing, was published in the fall of 2008.

Paul is a Research Fellow at the Society for New Communications Research. He also chairs the Social Media cluster for the Massachusetts Technology Leadership Council. His Web site is www.gillin.com and he blogs at paulgillin.com.