Kathy Lewton on the dangers of the medical "Blame Game"

With the never-ending rise in health care costs, Kathy Lewton looks at the dangers of the medical "Blame Game" that has engulfed the entire industry, from pharmaceutical and insurance companies to hospitals and physicians to HMOs, and back around again.

Read her paper, "The 'Blame Game' Among Health Care Industry Sectors Damages Credibility, Erodes Trust That’s Essential for the Good Health of Americans and Our Organizations" published by PRSA Health Academy.

Available by clicking here.

Kathy will be speaking at the PR Lifelines in Health Care conference, on April 10, at the IUPUI Campus Center. Her topic is sure to be of interest to public relations professionals in health care and life science industries: "PR in Healthcare: Beyond Blogs, Transcending Twitter to Build Sustainable Relationships."

The PR Lifelines in Health Care conference is presented by the Indiana University School of Journalism at IUPUI, and sponsored by PRSA Health Academy. Joining Kathy will be long-time technology journalist Paul Gillin, who will talk about “The New Influencers: How Social Media are Revolutionizing Media and Markets.”

Save the date! April 10 is the PR Lifelines in Health Care conference at IUPUI

Paul Gillin on why Twitter succeeded and Second Life failed

Click here for Paul Gillin's column in BtoB Magazine as he discusses how Twitter succeeded while Second Life failed. And on April 10, Paul Gillin will be speaking at the PR Lifelines in Health Care conference in Indianapolis, talking about social media tools such as Twitter.

"First-time users are often overwhelmed by Twitter's chaotic cacophony, but they soon understand its utility as a simple, real-time news feed of information from sources they trust. In contrast, most people understand Second Life immediately, but they haven't the patience to put up with its complexity. Over time, Twitter wins and Second Life loses."


You can also follow PR Lifelines in Health Care on Twitter to get the latest updates on the conference, featured speakers, break-out sessions -- as well as industry news and best practices of using social media in public relations and health care.

Twitter PRlifelines

Featured speakers for PR Lifelines conference reveal topics

Get ready for the PR Lifelines in Health Care conference in Indianapolis on April 10. Featured speakers include industry experts Kathy Lewton and Paul Gillin.

Kathy Lewton will be speaking from 9 a.m. to 10:15 a.m. on:
"PR in Healthcare: Beyond Blogs, Transcending Twitter to Build Sustainable Relationships"

Paul Gillin will be speaking during the luncheon, from 12 p.m. to 1:15 p.m. on:
"The New Influencers: How Social Media are Revolutionizing Media and Markets"

Our Web site for registration is coming soon -- in the meantime, contact Bob Dittmer at:

rdittmer@iupui.edu

See you there!

New conference on public relations in health care is coming to Central Indiana

The Indiana University School of Journalism at IUPUI Public Relations Graduate Program is presenting the “PR Lifelines in Health Care” conference featuring industry expert and strategic planning author Kathy Lewton and acclaimed author and long-time technology journalist Paul Gillin. Lewton will examine how health care communications will look 5-10 years from now and what PR professionals should be doing now to prepare for that future. Gillin will focus on strategic thinking and accurately targeting publics using new social media technologies.

"PR Lifelines in Health Care" is sponsored by the PRSA Health Academy.

When
Friday, April 10, 2009

Where
IUPUI Campus Center - Level 4
420 University Blvd.
Indianapolis, IN 46202
www.life.iupui.edu/campus-center

Conference Agenda
8 a.m. Registration
9 a.m. Kathy Lewton on Healthcare Public Relations
10:30 a.m. Breakout sessions
12 p.m. Luncheon with Paul Gillin on Social Media and PR
1:30 p.m. Breakout sessions
2:45 p.m. Paying it Forward in the Competitive Workforce: Networking Session with Professional Peers

Participants are encouraged to bring business cards and resumes for “Paying it Forward in the Competitive Workforce”, an afternoon professional networking opportunity.

This is an event that PR professionals should not miss.

More information is coming soon on how to register.