The PR Lifelines in Health Care conference is proud to feature Kathy Lewton, one of the nation's most recognized professionals in health care public relations. Join us on April 10 when Kathy will be talking about PR in Health Care: Beyond Blogs and Transcending Twitter to Build Sustainable Relationships.If you're not familiar with Kathy's work, read on -- then be sure to register for the PR Lifelines conference by April 6.
Kathleen Lewton is one of the most experienced professionals in the field of healthcare public relations and marketing, with a career spanning 23 years in scientific and healthcare organizations and 13 years as a senior executive at several major U.S. PR agencies, working with pharmaceutical, biotech and healthcare provider clients.
In 2005 she established her own consulting practice, providing strategic counsel to clients including The National Multiple Sclerosis Society, Cincinnati Children’s Hospital Medical Center, The University of Cincinnati and its foundation, The Lasker Foundation, Thomson Corporation’s Scientific and Healthcare businesses, and the Corporation for Public Broadcasting. In 2006, she led a 60-person team that developed and executed a 44-market, six-month consumer education campaign on the new Medicare Prescription Drug Benefit on behalf of the National Council on Aging and AstraZeneca Pharmaceuticals.
Ms. Lewton was 2001 President of the Public Relations Society of America (PRSA). She is the author of Public Relations in Health Care: A Guide for Professionals, the only textbook of its kind (third edition now in progress) and writes and speaks extensively on the role of public relations in healthcare organizations and American corporations, including being a featured speaker at the prestigious Economic Club of Detroit in 2001.
The trade publication PR Reporter cited Ms. Lewton as one of four “most admired” professionals in health care public relations, and Working Woman magazine profiled her as one of the “key people making news in hospital marketing." She was also the 1997 Lifetime Achievement Award winner from the Health Academy of PRSA. Her work has received dozens of awards including PRSA Silver Anvils, IABC Gold Quills, and the American Hospital Association’s Touchstone Awards.
Stay tuned to this blog as we post an audio podcast featuring Kathy Lewton, talking about health care public relations.
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