Master's Degree in PR at IUPUI Gives Students Access to Top Talent

One of the perks you get as a student in the master’s program in public relations at IUPUI is direct access to some of the best talent we have in Central Indiana in many areas of business. The PR Campaigns class recently welcomed guest speaker James Burnes from MediaSauce, who delivered a crash course inn social media to graduate students.

Burnes’ presentation was an introduction to this new communication channel and gave students good information on how they could use social media in their professions to push out key messages that rise to the top of all the clutter. What is one of the keys to success in tackling the growing social media trend? According to Burnes, to be heard you have to say something relevant, and you have to be consistent in your postings to generate traction. But, being at the social media party also means less work for you because other people are helping push your message out. The choice for today’s PR and marketing practitioners is to either lead the change, follow others who are leading change, or quit altogether. Good food for thought, and great insight that can be taken from the classroom to your office.

This is where grad school becomes not just another line on your resume – but a great way to take your career to the next level. The master’s program at IUPUI is unique in that it’s the first of its kind to offer both a general management and health care and life sciences track, with no thesis required. It’s tailored to the working professional with evening and online courses to fit in with a full-time job and family obligations, and it incorporates coursework from the nationally renowned Kelley School of Business Direct. So, you’re not getting just any graduate degree in PR – it’s a hybrid-MBA that prepares you to become a leader in your field with expertise in research, strategic planning, plan execution, and essential evaluation measures.

If you’re interested in learning more about the graduate program, check out the Web site. Also consider stepping up your knowledge on social media (it’s here to stay, so you better learn it!) and getting refreshed in new public relations strategies by registering for the April 10 PR Lifelines in Health Care conference. It’s your opportunity to learn from and have lunch with PR experts – without having to pick up the tab.