Click here for Paul Gillin's column in BtoB Magazine as he discusses how Twitter succeeded while Second Life failed. And on April 10, Paul Gillin will be speaking at the PR Lifelines in Health Care conference in Indianapolis, talking about social media tools such as Twitter."First-time users are often overwhelmed by Twitter's chaotic cacophony, but they soon understand its utility as a simple, real-time news feed of information from sources they trust. In contrast, most people understand Second Life immediately, but they haven't the patience to put up with its complexity. Over time, Twitter wins and Second Life loses."
You can also follow PR Lifelines in Health Care on Twitter to get the latest updates on the conference, featured speakers, break-out sessions -- as well as industry news and best practices of using social media in public relations and health care.
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