PR Lifelines in Health Care

The PR Lifelines in Health Care conference is shaping up to be both informational and interesting! Our keynote speaker will be Katie Delahaye Paine, author of Measuring Public Relationships, speaking on "Measuring Naked Conversations." Katie's talk will cover how to integrate metrics for continuous quality improvement. Come learn more about how to measure the effectiveness of your communication programs across a variety of stakeholders and audiences.

At lunch, Dr. Eric Wright, Director of IUPUI's Center on Health Policy, will discuss "The Public Impact of Health Care Reform." He will focus on the implications of the latest health care reform and how public relations professionals can effectively communicate the ever-changing messages of health care reform to stakeholders.

In addition to the main speakers, there will also be breakout sessions in the morning and afternoon. Check out the sessions we're offering:
Morning:

• "Are We Engaged Yet?" with Katie Delahaye Paine: This session will discuss how to develop your engagement metric. The rise in influence of social media has turned the entire communications paradigm upside down. The session will explore both quantitative and qualitative metrics.
  

• "Developing Blogger Relationships" with Julie Vincent and Rob Muller: This session will discuss what bloggers are, what they're not, why they are in the social media space, and how they differ from traditional and trade reporters. The social media "rules of engagement" are indeed different from how we establish and maintain relationships with journalists. The session will explore the dos and don'ts of blogging and much more.

Afternoon:

• "Super Targeting Publics" with Fred Bagg: This session will examine ways to segment strategic publics and maximize results.
  
• "The Wishard Referendum: Lessons Learned" with Tom Hirons and Deana Haworth: This session will address the public relations lessons learned during the communication management of the Wishard Referendum project.
  

Are you interested in attending the PR Lifelines in Health Care conference? Download the registration form located on the right side of the blog. Professionals are $50, and students are $30. The fee includes lunch and parking. You can pay via check or PayPal. Email prlifelines@gmail.com, check out @PRLifelines on Twitter, or watch the blog for more information.