Learn more about speaker Bob Dittmer

Need another reason to register for the PR Lifelines in Health Care conference? Look no further than speaker Bob Dittmer, who will be speaking at the conference on the topic of multi-generational communication in the 21st century workforce. Here's more information on someone you should not miss:

Bob Dittmer is Director of Public Relations Graduate Studies, Sequence Coordinator of the Public Relations Undergraduate Sequence, and is Academic Advisor for the Public Relations Student Society of America chapter and Jaguar Communications.

A veteran of the U.S. Army, Dittmer served in leadership roles in combat units and senior staff positions during a 20-year career. While Deputy Director of the Public Affairs Department at the Defense Information School in 1992 he developed the Joint Public Affairs Advanced Course under the direction of the Assistant Secretary of Defense for Public Affairs. At Indiana University Purdue University Indianapolis, he developed the Indiana University graduate program in Public Relations in 2007.

He has received several Public Relation honors including the 1998 PRSA Excellence in Professional Service Award from the Hoosier Chapter, PRSA, and the Lloyd B. Dennis Award from the Public Affairs and Government Section of PRSA in 2008. He was Accredited in Public Relations (APR) in 1992. He has also served as a PRSA District Chair and as a PRSA Section Chair. He has more than 36 years of professional leadership and management experience, of which 26 years are in professional public relations and more than 20 years as an educator.

Register for the April 10 PR Lifelines in Health Care conference, and hear Bob speak at 1:30 p.m. in IUPUI's Campus Center.

Learn more about speaker Mark Swearingen

Learn more about another of the speakers who will present at the PR Lifelines in Health Care conference -- Mark Swearingen, an attorney from Hall Render Killian Heath & Lyman. He'll be talking about using social media in regulated industries -- a hot topic for public relations professionals in health care.

Mark coordinates the firm's HIPAA practice and provides counsel on matters relating to the creation, use, disclosure, retention and destruction of medical records and other health information. He also counsels clients on a variety of other health care topics including regulatory compliance, joint ventures and collaborations, antitrust, clinical and patient care issues, and certificate of need. He has provided such services to a broad spectrum of clients, including health systems, hospitals, physician practices, diagnostic imaging centers, ambulatory surgical centers and long-term care facilities. Mark has spoken and written nationally and regionally on numerous topics, such as electronic medical records, health information privacy and confidentiality, and antitrust. He is an adjunct professor of a course in Law and Medicine in the Indiana University School of Informatics at IUPUI.

Register for the April 10 PR Lifelines in Health Care conference, and hear Mark speak at 1:30 p.m. at IUPUI's Campus Center.

Master's Degree in PR at IUPUI Gives Students Access to Top Talent

One of the perks you get as a student in the master’s program in public relations at IUPUI is direct access to some of the best talent we have in Central Indiana in many areas of business. The PR Campaigns class recently welcomed guest speaker James Burnes from MediaSauce, who delivered a crash course inn social media to graduate students.

Burnes’ presentation was an introduction to this new communication channel and gave students good information on how they could use social media in their professions to push out key messages that rise to the top of all the clutter. What is one of the keys to success in tackling the growing social media trend? According to Burnes, to be heard you have to say something relevant, and you have to be consistent in your postings to generate traction. But, being at the social media party also means less work for you because other people are helping push your message out. The choice for today’s PR and marketing practitioners is to either lead the change, follow others who are leading change, or quit altogether. Good food for thought, and great insight that can be taken from the classroom to your office.

This is where grad school becomes not just another line on your resume – but a great way to take your career to the next level. The master’s program at IUPUI is unique in that it’s the first of its kind to offer both a general management and health care and life sciences track, with no thesis required. It’s tailored to the working professional with evening and online courses to fit in with a full-time job and family obligations, and it incorporates coursework from the nationally renowned Kelley School of Business Direct. So, you’re not getting just any graduate degree in PR – it’s a hybrid-MBA that prepares you to become a leader in your field with expertise in research, strategic planning, plan execution, and essential evaluation measures.

If you’re interested in learning more about the graduate program, check out the Web site. Also consider stepping up your knowledge on social media (it’s here to stay, so you better learn it!) and getting refreshed in new public relations strategies by registering for the April 10 PR Lifelines in Health Care conference. It’s your opportunity to learn from and have lunch with PR experts – without having to pick up the tab.

Registration Page is Now Live for PR Lifelines Conference

The PR Lifelines in Health Care Web site is now live! Click here to be taken to the site to register for the April 10 conference at the IUPUI Campus Center. Things you'll find on the site include:

• Full schedule
• Speaker biographies
• How to register (deadline is April 6)
• About IUPUI Campus Center
• Where to park (and more importantly, how to park for free)
  
• Links to follow for the blog, Twitter and Facebook pages
  

Register today for the PR Lifelines in Health Care conference - sponsored by the PRSA Health Academy.

Kathy Lewton on the dangers of the medical "Blame Game"

With the never-ending rise in health care costs, Kathy Lewton looks at the dangers of the medical "Blame Game" that has engulfed the entire industry, from pharmaceutical and insurance companies to hospitals and physicians to HMOs, and back around again.

Read her paper, "The 'Blame Game' Among Health Care Industry Sectors Damages Credibility, Erodes Trust That’s Essential for the Good Health of Americans and Our Organizations" published by PRSA Health Academy.

Available by clicking here.

Kathy will be speaking at the PR Lifelines in Health Care conference, on April 10, at the IUPUI Campus Center. Her topic is sure to be of interest to public relations professionals in health care and life science industries: "PR in Healthcare: Beyond Blogs, Transcending Twitter to Build Sustainable Relationships."

The PR Lifelines in Health Care conference is presented by the Indiana University School of Journalism at IUPUI, and sponsored by PRSA Health Academy. Joining Kathy will be long-time technology journalist Paul Gillin, who will talk about “The New Influencers: How Social Media are Revolutionizing Media and Markets.”

Featured speakers for PR Lifelines conference reveal topics

Get ready for the PR Lifelines in Health Care conference in Indianapolis on April 10. Featured speakers include industry experts Kathy Lewton and Paul Gillin.

Kathy Lewton will be speaking from 9 a.m. to 10:15 a.m. on:
"PR in Healthcare: Beyond Blogs, Transcending Twitter to Build Sustainable Relationships"

Paul Gillin will be speaking during the luncheon, from 12 p.m. to 1:15 p.m. on:
"The New Influencers: How Social Media are Revolutionizing Media and Markets"

Our Web site for registration is coming soon -- in the meantime, contact Bob Dittmer at:

rdittmer@iupui.edu

See you there!

New conference on public relations in health care is coming to Central Indiana

The Indiana University School of Journalism at IUPUI Public Relations Graduate Program is presenting the “PR Lifelines in Health Care” conference featuring industry expert and strategic planning author Kathy Lewton and acclaimed author and long-time technology journalist Paul Gillin. Lewton will examine how health care communications will look 5-10 years from now and what PR professionals should be doing now to prepare for that future. Gillin will focus on strategic thinking and accurately targeting publics using new social media technologies.

"PR Lifelines in Health Care" is sponsored by the PRSA Health Academy.

When
Friday, April 10, 2009

Where
IUPUI Campus Center - Level 4
420 University Blvd.
Indianapolis, IN 46202
www.life.iupui.edu/campus-center

Conference Agenda
8 a.m. Registration
9 a.m. Kathy Lewton on Healthcare Public Relations
10:30 a.m. Breakout sessions
12 p.m. Luncheon with Paul Gillin on Social Media and PR
1:30 p.m. Breakout sessions
2:45 p.m. Paying it Forward in the Competitive Workforce: Networking Session with Professional Peers

Participants are encouraged to bring business cards and resumes for “Paying it Forward in the Competitive Workforce”, an afternoon professional networking opportunity.

This is an event that PR professionals should not miss.

More information is coming soon on how to register.