Where to park at the IUPUI Campus Center for PR Lifelines

The PR Lifelines in Health Care conference is just a day away -- and here is some information to help you with parking at IUPUI's Campus Center. If you're not strolling over from downtown Indianapolis, free parking is available in the Vermont Street garage, which is connected to the building. So, remember to bring your ticket for validation on Level 4 when you register.

For more information about the Campus Center, click here.

For a map of the IUPUI campus, click here.
Address:
420 University Blvd.
Indianapolis, IN 46202

See everyone at the conference!

(Photo courtesy of Noah Wesley)

Bagg and Millar on Crisis and Issues Management in a Social Media Era

It's time to meet the final two speakers who will present to the PR Lifelines in Health Care conference at IUPUI's Campus Center on April 10. Come see Fred Bagg and Dan Millar talk about Crisis and Issues Management in a Social Media Era.

Fred Bagg
Director Planning and Research

Frederick C. Bagg, ABC, APR, Fellow PRSA, is Director Planning and Research for St. Francis Hospital & Health Centers, a three-hospital Catholic healthcare entity in suburban Indianapolis, IN, that is part of the Sisters of St. Francis Health Services, Inc., system. Fred is a 30-year public relations and marketing veteran, an adjunct college professor and frequent speaker at national conferences on healthcare and public relations. He is a past Board member of SHSMD and has served in a variety of roles in PRSA, IABC, and other organizations at the local, district and national level. Fred has an undergraduate degree in journalism and business, has studied for a Masters in Public Relations, and has an MBA.

Dan Millar
President & Owner, Millar Communication Strategies, Inc.

Dan P. Millar, Ph.D., APR, Fellow PRSA, serves as President of Millar Communication Strategies in Indianapolis, Indiana. He has more than 40 years in public relations, university teaching, research and consulting. Dr. Millar has been a professor of public relations at Central Michigan University, Indiana State University, and Butler University. He is past member of the SHSMD Chicago (2005) conference planning committee and has served in a variety of roles in PRSA and other organizations at the local, district and national level. Dan is co-author of two award-winning books on crisis communication: Crisis Management and Communication (1998, 2002), and Responding to Crisis (2004) as well as several other books and articles.

Fred Bagg and Dan Millar will present Crisis and Issue Management in a Social Media Era at PR Lifelines in Health Care on April 10 - IUPUI Campus Center - CE 409.

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REGISTRATION FOR PR LIFELINES IS EXTENDED

Last minute registrations for Friday’s PR Lifelines in Health Care conference being accepted until 10 a.m. Tuesday, April 7. Take advantage of this professional learning opportunity led by industry experts in strategic planning (Kathy Lewton) and optimizing social media in PR (Paul Gillin).

Register Here NOW and don’t miss the 10 a.m. deadline!

PR Lifelines in Health Care is presented by the Indiana University School of Journalism Master of Arts in Public Relations program at IUPUI, and sponsored by the PRSA Health Academy.

Monday, April 6, is your LAST CHANCE to register for the April 10 PR Lifelines in Health Care conference

Monday, April 6, is your LAST CHANCE to register for the April 10 PR Lifelines in Health Care conference at IUPUI’s Campus Center. Get in step with using social media to advance your public relations and marketing strategies and restock your public relations toolbox with recommendations from professionals in health care and life sciences. You won’t want to miss this inaugural conference designed to give today’s PR practitioner a lifeline to new ideas and innovative programs!

PR Lifelines in Health Care Conference Presenters:
Paul Gillin
The New Influencers: How Social Media are Revolutionizing Media and Markets
Kathy Lewton
PR in Health Care: Beyond Blogs, Transcending Twitter to Build Sustainable Relationships
Chuck Gose
Maximizing Affordable Communication Tools in a Social Media Era
Fred Bagg & Dan Millar
Crisis and Issues Management in a Social Media Era
Mark Swearingen
Using Social Media in Regulated Industries
Bob Dittmer
Multi-generational Communication in the 21st Century Workforce

Plus, stick around after the event for an opportunity to network with these industry experts and your public relations colleagues.

PR Lifelines in Health Care is presented by the Indiana University School of Journalism Master of Arts in Public Relations program at IUPUI, and sponsored by the PRSA Health Academy.

Don’t miss your last registration opportunity! Register NOW at:
http://journalism.iupui.edu/PRconferences/LifelinesHealthCare/Registration.html

Get in the PR Lifelines social circle and follow us on:
Facebook
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Chuck Gose on Maximizing Affordable Communication Tools in a Social Media Era

We’re closing in on the final day to register for the PR Lifelines in Health Care conference. Monday, April 6 is your last chance to sign up for the first conference in Central Indiana merging social media technology with the practice of public relations in health care and life sciences.

So, register today, and learn more about the latest tool to ensure your PR strategy is successful. Not only will the conference be packed with informative presentations, but in this time of shrinking professional opportunities, PR Lifelines will provide a valuable networking opportunity for professionals ready to invest in the growth fields of health care and life sciences.

Who will you see at PR Lifelines on April 10?
It’s time to meet another of the conference’s outstanding speakers – Chuck Gose, director of business development at MediaTile. You may already follow his posts on Twitter or stay connected through his latest blog. Come meet Chuck Gose in person at PR Lifelines in Health Care as he presents:

Maximizing Affordable Communication Tools in a Social Media Era
In this difficult economy, budgets are being trimmed and positions eliminated. But all is not lost. Now, more than ever, communicators must effectively use the communication vehicles available to them. This means we must take advantage of cost-effective and message-laden vehicles to deliver the message where we need it most.

Chuck Gose will be presenting from 10:30 a.m. to 11:45 a.m. in CE 305.

More about Chuck Gose
Chuck Gose has more than 10 years’ experience in corporate communications, holding key positions in successful enterprise operations, such as General Motors and Rolls-Royce.

An expert in devising creative ways to engage employees with detailed and deadline-oriented messaging, Chuck was among the first to promote digital signage for its key benefits and advantages for employee communication. In his role at MediaTile, Chuck works closely with customers to access their digital signage network needs and recommend effective deployment scenarios, and impactful, influential employee-related content.

So you think social media won’t affect your market? Think again!

PR Lifelines in Health Care conference speaker and social media strategist Paul Gillin will share why social networking is a hot phenomenon that is changing the media world and mass communication. Find your company’s potential sweet spot in podcasting, and learn about Gillin’s thoughts on the “new influencers” who could have an impact on your market.

Get a glimpse of Gillin’s social media viewpoints in this video of a past presentation for Inc. magazine at: http://gillin.com/engaging-paul-gillin-as-a-speaker/

Then, don’t miss Gillin at the PR Lifelines in Health Care conference on April 10 at IUPUI’s Campus Center, and join others who say his presentations are “right on the money” and delivered in a way that “translates anecdotes and business knowledge into actionable information.”

Register by Monday, April 6 -- no late registrations allowed.

For more information on the conference, and to get a crash course on all things social media, follow PR Lifelines on these sites:
Twitter
Facebook
YouTube

Audio podcast featuring Kathy Lewton on balancing social media in health care PR

The Internet is a tool -- not nirvana or the magic bullet. That's what PR Lifelines in Health Care conference speaker Kathy Lewton warns health care PR professionals when considering results-driven tactics. Today's multiple media channels are imposing big changes in the PR environment.

Hear a sample of what Kathy says about balancing today's new social media channels with the tried-and-true personally delivered product, and get Kathy's view on how you can stay on top, be proactive, and effectively utilize today's social media channels by attending the April 10 PR Lifelines conference at the IUPUI Campus Center.

Don't wait for the April 6 deadline. Register NOW!

And stay in touch with conference news by following us on:
Twitter
Facebook
YouTube

Learn more about speaker Kathy Lewton

The PR Lifelines in Health Care conference is proud to feature Kathy Lewton, one of the nation's most recognized professionals in health care public relations. Join us on April 10 when Kathy will be talking about PR in Health Care: Beyond Blogs and Transcending Twitter to Build Sustainable Relationships.

If you're not familiar with Kathy's work, read on -- then be sure to register for the PR Lifelines conference by April 6.

Kathleen Lewton is one of the most experienced professionals in the field of healthcare public relations and marketing, with a career spanning 23 years in scientific and healthcare organizations and 13 years as a senior executive at several major U.S. PR agencies, working with pharmaceutical, biotech and healthcare provider clients.

In 2005 she established her own consulting practice, providing strategic counsel to clients including The National Multiple Sclerosis Society, Cincinnati Children’s Hospital Medical Center, The University of Cincinnati and its foundation, The Lasker Foundation, Thomson Corporation’s Scientific and Healthcare businesses, and the Corporation for Public Broadcasting. In 2006, she led a 60-person team that developed and executed a 44-market, six-month consumer education campaign on the new Medicare Prescription Drug Benefit on behalf of the National Council on Aging and AstraZeneca Pharmaceuticals.

Ms. Lewton was 2001 President of the Public Relations Society of America (PRSA). She is the author of Public Relations in Health Care: A Guide for Professionals, the only textbook of its kind (third edition now in progress) and writes and speaks extensively on the role of public relations in healthcare organizations and American corporations, including being a featured speaker at the prestigious Economic Club of Detroit in 2001.

The trade publication PR Reporter cited Ms. Lewton as one of four “most admired” professionals in health care public relations, and Working Woman magazine profiled her as one of the “key people making news in hospital marketing." She was also the 1997 Lifetime Achievement Award winner from the Health Academy of PRSA. Her work has received dozens of awards including PRSA Silver Anvils, IABC Gold Quills, and the American Hospital Association’s Touchstone Awards.

Stay tuned to this blog as we post an audio podcast featuring Kathy Lewton, talking about health care public relations.