Save the Date 2011

Please save the date for the 2011 PR Lifelines in Health Care Conference. It's Thursday, April 7th, 2011 from 8:00 A.M. - 3:00 P.M. Same location as last year - the IUPUI Campus Center, 4th Floor. More information to come in the coming weeks. Follow us on Twitter for updates on programs and speakers. www.twitter.com/PRLifelines

Only 5 days til registration closes for the 2010 PR Lifelines in Health Care conference! Things are moving along behind the scenes, and we're finalizing many of the materials this week. Jump over to the right side of the blog and download your registration form today!

We have many notable speakers, including Katie Delahaye Paine, who will speak on "Measuring Naked Conversations," and Dr. Eric Wright, who will speak on "The Public Impact of Health Care Reform."

If you have any questions, email prlifelines@gmail.com.

Student Breakout Sessions

Are you a student attending the PR Lifelines in Health Care conference? We will have a morning and an afternoon breakout session designed specifically for students.

In the morning, a session on "Building Media Relationships" will be hosted by Crystal Livers-Powers and Kyle Thomas.

In the afternoon, Rick Nelson, APR, will host "Writing Powerful Résumés." After the session, four public relations professionals will host a résumé review session, offering critiques of student résumés.

Students are also welcome to attend any of the professional breakout sessions. The conference will run from 8 a.m. to 3:45 p.m.

Students get a special price of $30. Download the registration form on the right, and pay via check or PayPal. Send questions to PRLifelines@gmail.com. Also check out our Twitter @PRLifelines or search for the PR Lifelines group on Facebook.

The PR Lifelines in Health Care conference is shaping up to be both informational and interesting! Our keynote speaker will be Katie Delahaye Paine, author of Measuring Public Relationships, speaking on "Measuring Naked Conversations." Katie's talk will cover how to integrate metrics for continuous quality improvement. Come learn more about how to measure the effectiveness of your communication programs across a variety of stakeholders and audiences.

At lunch, Dr. Eric Wright, Director of IUPUI's Center on Health Policy, will discuss "The Public Impact of Health Care Reform." He will focus on the implications of the latest health care reform and how public relations professionals can effectively communicate the ever-changing messages of health care reform to stakeholders.

In addition to the main speakers, there will also be breakout sessions in the morning and afternoon. Check out the sessions we're offering:
Morning:

• "Are We Engaged Yet?" with Katie Delahaye Paine: This session will discuss how to develop your engagement metric. The rise in influence of social media has turned the entire communications paradigm upside down. The session will explore both quantitative and qualitative metrics.
  

• "Developing Blogger Relationships" with Julie Vincent and Rob Muller: This session will discuss what bloggers are, what they're not, why they are in the social media space, and how they differ from traditional and trade reporters. The social media "rules of engagement" are indeed different from how we establish and maintain relationships with journalists. The session will explore the dos and don'ts of blogging and much more.

Afternoon:

• "Super Targeting Publics" with Fred Bagg: This session will examine ways to segment strategic publics and maximize results.
  
• "The Wishard Referendum: Lessons Learned" with Tom Hirons and Deana Haworth: This session will address the public relations lessons learned during the communication management of the Wishard Referendum project.
  

Are you interested in attending the PR Lifelines in Health Care conference? Download the registration form located on the right side of the blog. Professionals are $50, and students are $30. The fee includes lunch and parking. You can pay via check or PayPal. Email prlifelines@gmail.com, check out @PRLifelines on Twitter, or watch the blog for more information.

Registration opens today

Starting today, you can register for the 2010 PR Lifelines in Health Care conference. Last week we told you that Katie Paine, author of Measuring Public Relationships, was coming... we will also have Dr. Eric Wright, IUPUI's Director of Health Policy, as a speaker.

To register, just click on the registration form on the right side of this blog. You can download and email it back, or print and mail it in.

PR Lifelines 2010 info is headed your way!

The planning for the 2010 PR Lifelines in Health Care conference is picking up speed. The blog, Twitter (@PRLifelines), and Facebook are all updated and ready to give you all the info you'll need over the next few weeks to sign up for the conference.

The conference is designed for PR professionals in the health care and life sciences industries in Central Indiana.

We're really excited that Katie Delahaye Paine will be the keynote speaker. She's the author of Measuring Public Relationships and has the experience and knowledge to talk about how we really measure relationships, including social media.

Fred Bagg of St. Francis Hospital will discuss Super Targeting Publics, and Julie Vincent and Rob Muller will talk about Developing/Managing Blogger Relationships.

Watch your email and check out the social media for more information.

Where to park at the IUPUI Campus Center for PR Lifelines

The PR Lifelines in Health Care conference is just a day away -- and here is some information to help you with parking at IUPUI's Campus Center. If you're not strolling over from downtown Indianapolis, free parking is available in the Vermont Street garage, which is connected to the building. So, remember to bring your ticket for validation on Level 4 when you register.

For more information about the Campus Center, click here.

For a map of the IUPUI campus, click here.
Address:
420 University Blvd.
Indianapolis, IN 46202

See everyone at the conference!

(Photo courtesy of Noah Wesley)